Nova Cosmetics – Direct-to-Consumer Beauty E-Commerce
Project overview
Nova Cosmetics required a modern, ultra-fast DTC e-commerce storefront with virtual try-on features and customized recurring subscription plans.
Trionova delivered a bespoke web and mobile shopping experience with interactive shade-matching tools, seamless checkout, and integrated influencer referral tracking.
Virtual shade finder & PWA architecture
Using web-based camera AR filters, customers can preview lipstick and foundation shades live before purchasing, dramatically reducing product return rates.
Smart insights for decisions
Nova Cosmetics achieved a 165% growth in monthly recurring revenue (MRR) through beauty subscriptions and reduced return rates by 35%.